When JJ's Arts Academy announced its transition to becoming a CIC, some might have wondered if we were joining a secret society or starting a new dance style. But a CIC – or Community Interest Company – is actually something far more impactful for our local community.

Imagine a business that has the heart of a charity but the agility of a commercial enterprise. That's essentially what a CIC is. It's a special type of company that exists to benefit the community rather than private shareholders. Think of it as a business wearing a superhero cape – it has the power to make money, but its true mission is to save the day for the community it serves.

For JJ's Arts Academy, becoming a CIC is like making a formal promise to put our community first. While traditional businesses might focus solely on profit margins, we're now legally committed to using our resources to make arts education more accessible and enriching for everyone in our neighbourhood.

But what makes a CIC different from a regular charity? Well, it's more flexible. We can still operate as a business, charge for our services, and even make a profit. However, these profits are primarily reinvested into our community programs rather than distributed to shareholders. It's like having a magical money tree where the fruits are used to nurture more creativity in our community.

The "Community Interest" part isn't just a fancy name – it's a serious commitment that's locked in place by what's called an "asset lock." This ensures that the company's assets are used for the community's benefit, even if the business is sold or closed down.

So when you see JJ's Arts Academy becoming a CIC, you're witnessing more than just a change in legal status – you're seeing an organization cementing its dedication to enriching our community through the arts, one creative endeavour at a time.

Have Fun While Learning To Play An Instrument

| Yamaha Music School | Yamaha Music

JJ's Arts Academy (CIC) and Yamaha Music Schools working together

If you are interested in joining us, please fill in the form below.
Making Every Minute Count: Effective Practice Strategies for Guitar Players
Are you making the most of your guitar practice time? Whether you're just starting out or have been playing for years, how you practice matters more than how long you practice. At JJ's Arts Academy in Newton Abbot, we've helped countless students develop effective practice routines that deliver real results. Here are some proven strategies to supercharge your practice sessions.
Read More
The Power of Purposeful Practice: Beyond Just Playing Guitar
How many times have you picked up your guitar, played through some familiar songs, and put it down feeling like you haven't really improved? At JJ's Arts Academy in Newton Abbot, we teach our students that meaningful progress comes from purposeful practice – practice with clear goals and a structured approach.
Read More
From Beginner to Performer: Building a Strong Practice Foundation
The journey from first-time guitarist to confident performer is filled with excitement, challenges, and countless "aha!" moments. At JJ's Arts Academy in Newton Abbot, we've guided many students along this path, and we've learned that success comes from building strong practice habits early on.
Read More
What is a CIC? JJ's Arts Academy's Exciting New Chapter
When JJ's Arts Academy announced its transition to becoming a CIC, some might have wondered if we were joining a secret society or starting a new dance style. But a CIC – or Community Interest Company – is actually something far more impactful for our local community.
Read More